Communiti · Focus
25 named research frameworks — Van Westendorp, MaxDiff, Kano, Conjoint, Perceptual Mapping and more — running on 30,000+ synthetic personas across 100 countries. Pick a question. Get a scored report.
30,000+
AI personas
100
countries
25
research methods
Pick your question
Each question maps to one or more named methods. You pick the goal — Focus picks the framework.
Find the acceptable price range your audience will actually pay, then build the demand curve to pick the revenue-optimal number. No guessing.
Force-rank what matters most — no flat-scale bias. Separate the true must-haves from nice-to-haves before you commit the sprint.
Test recall, sentiment, and cultural fit for a name or concept before you print the swag. Side-by-side concept comparisons included.
See exactly where your product lands against alternatives on the attributes that drive purchase decisions. Perceptual map, not gut feel.
Discover the natural segments hiding in your audience before you build a go-to-market that serves nobody well.
Compare reaction across investors, employees, regulators, and community. Stress-test sensitive announcements before they go public.
Run an adversarial debate against your position to surface the best counter-arguments before a board meeting or sales call.
Track relationship health and likelihood-to-recommend over time. Benchmark against your own baseline, not an industry average.
How it works
Choose the research framework that matches your question — or browse by goal. Each method has a named template that pre-configures the right questions and scoring.
Use a demographic preset (US 18-34, Nigerian Urban Professionals, Global Gen Z…) or select one of your own saved populations. Control the sample size.
Every study returns a structured scorecard: headline metric, engine-specific breakdowns (demand curve, perceptual map, cluster chart…), sample verbatims, and a full transparency footer.
Reference
Each is a named academic or industry methodology — not custom questions. The framework is the product.
Price Compass
Van Westendorp
Acceptable price range for any product or service.
Price Ladder
Gabor-Granger
Demand curve + revenue-optimal price point.
Concept Pulse
Monadic Testing
Side-by-side concept comparison on purchase intent.
Feature Rank
MaxDiff
Clean feature priority ranking — no flat-scale bias.
Name Check
Name Testing
Recall, sentiment, and cultural fit for a name.
Must-Have Map
Kano Model
Separate must-haves from delighters.
Map of Mind
Perceptual Mapping
Brand position vs. competitors on key attributes.
Crowd Split
Cluster Analysis
Natural segments inside your audience.
Loyalty Pulse
NPS Tracking
Relationship health and likelihood-to-recommend.
Red Team
Adversarial Debate
Stress-test a position against the strongest objections.
Stakeholder Map
Multi-Group Sentiment
Compare reaction across investor, employee, regulatory, and community groups.
Brace Test
Crisis Pre-Testing
Stress-test a sensitive announcement before it goes public.
+13 more methods
inside the app
vs. asking an AI
What ChatGPT gives you
What Focus gives you
Free to start. No credit card required. Results in minutes.